Athlete Management
We manage elite sport stars in Rugby, Cricket, Soccer, Swimming, Athletics, Cycling and Mountain Biking.
We arrange the best sponsorships for our clients and we manage the entire package.
Brand Marketing
We do the marketing of brands across sporting industries where we aim to maximise commercial values for our clients.
In Touch Sports Events specialize in planning , administering and presenting unique sporting events that add meaningful value to our partners and sponsors.
Welcome to In Touch Sports
Empowering athletes to achieve sustainability

In Touch Sports is a unique business, focusing on elite athlete management, sponsorship & marketing of brands across sporting industries where we aim to maximize commercial values for our clients.

With offices in France, Hong Kong, Japan, South Africa and the United Kingdom, In Touch Sports has looked to move into the space of a medium elite business providing excellent customer service and personal relationships. This ensures athletes and companies benefit from their association with In Touch Sports.

In Touch Sports was started in 2001 by James Adams who’s accounting and business acumen was brought to the fore, in creating the business that In Touch Sports is today.

“Building Lifelong Relationships by Empowering Athletes to Achieve Sustainability through Service Excellence”

Happy Costumers

JC Janse van Rensburg


"I started with In Touch Sports about 5 years ago… The best agency by far and well connected worldwide!!! Working with James Adams is a pleasure, he puts players futures first. Well done with the good work, may our partnership never end."

JP Pietersen


"I have been with In Touch Sports since 2005 and have enjoyed a long and Stress free relationship with them since then. They have gone above and beyond for me to ensure that my contracts both commercial and playing and formal agreements are all under control so I don't have to worry. In Touch Sports is a professional, organised company that operates with a personal touch towards its clients. In this industry, one needs a support system that pays attention to detail and provides a service that is aimed at the best interest of the player and I have experienced just this."

Our Sponsors
People we can count on